Market Deals are Common Market's weekly sales promotions. Most items included in these sales are from fresh departments (meat, dairy, produce). The co-op was using a template provided by the NCG (National Co-op Grocers) which oversees all co-ops in the country.
The black and yellow template didn't follow Common Market's branding and style, so it was time for a refresh in the template. A 8.5x11 flyer template and sandwich board template were developed and printed in-house each week for customers to view on the way in (sandwich board) or pick up as they enter the store to use while shopping (flyer). Sandwich board flyers are printed on vinyl using a plotter and could also be displayed on store windows.
This new Market Deals sandwich board template uses both greens in Common Market's branding and screams "fresh". Text is easy to read and products look appetizing a fresh, drawing customers to make purchases. Savings amounts were removed so customers only focus on the great price of the products shown and not how much they're saving. The veggie pattern in the background adds texture and ties into the promotion of "fresh" department products.
