ATD Intensive is a new virtual learning experience from TechKnowledge designed for virtual trainers to reimagine their virtual training programs for the new normal. Participants learn from industry experts interact with peers in real time for an immersive experience.
A spinoff of TechKnowledge, the ATD Intensive branding portrays a more "intensive focus" utilizing concentric squares that draw the eye in deeper and bold contrasting colors to captivate the viewer.
The mockups for desktop and mobile follow the square grid contrasting intense black and white photography with bright concentric square tiles, allowing the eye to move from block to block.
Desktop Site Mockup
Mobile Site Mockup
It was intended to use a gif for the header block building the square pattern for intense focus, but limitations in the CMS forced the use of a static background pattern.
Due to more limitations with the CMS, the square grid could not be followed tightly on the final live site. Each content block could not use the concentric square background due to no control over the container sizing. Content was also reordered once more details around the event surfaced.
Final Live Site
